Neither, the heat range refers to how hot the plug itself runs. You want them hot enough to keep from fouling but not so hot as to cause preignition.
I assume it's damp from gas? Does it smell like gas.
Tuning the carb is the best way to fix the rich running, changing plugs won't do that. But it sounds more like a distribution issue.
I suppose it could be a weak ignition system.
Originally, your plug wires were solid core. Those work fine for your application since you have no electronics to interfere with. Non Resistor plugs were standard for you too, again, they work fine for you application for the same reasons.
No idea on NAPA wires though, I prefer cut to length, spiral core wires myself. Here's how I did my 51
http://www.yourolddad.com/plug-wires