Closer to a counter culture against high dollar "slick" hot rods. The term "Rat Rod" first shows up in print in the early 70's, but only to desribe unfinished hot rods. The "rat rod" gains momentum in the early 80's in the UK. Today's "rat rod culture" is made up of lots of tatto'd men and women who lean towards the punk scene (music), but of course there's always exceptions. The cars are exaggerated, mostly underbuild, rust is appreciated, and cars are primered (or painted to look primered). The 50's "look" is exaggerated too(meaning how people dress/hair). Some claim hot rod artist Robert Williams buildt the first, other say The Low Flyers Hot Rod club of the UK did. Who knows. They keep a lot of old iron out of the hands of the crushers, but traditional hot rodders don't like to see the cars cut down to the point of "no return" (bringing the car back to the oringinal look).
Magazines:
Ol' Skool Rodz
Rebel Rodz
48D