"His product and reputation was slammed and pictures were supplied where the mock up was done incorrectly."
I looked back and the product or the reputation were not slammed, but there was a discussion of pro's and con's, which to me is more than legit on a board like this.
As far as a mock-up done incorrectly, a kit maker would run in to this alot and shouldn't take it as a put-down of the product. Help out the person to do the install properly. Maybe improve the instructions to prevent a similar misunderstanding.
I don't have a problem with ANY of the kits available including Scarebird's. The more the merrier.
I have always had a problem with negative advertising, the pointing out "flaws" in the competitors products which are, in fact, not flaws but simply a different way to approach a solution.
If one is OK with pointing out "flaws" in a competitors product, then one should be OK with having the tables turned.
I say don't pick apart the competition, but point out the design and benefits of your product, and maybe beat the competition on price or service. Negativity hardly ever works...