I like to play "what's it worth" in my spare time. We have all seen the 50k listings and even the 15k listings for serious junk. But they never sell. What is selling right now in Dodge is 10 to 15k decent quality trucks. As you mentioned, there are a lot of factors to selling - how badly seller needs to sell, how badly the buyer wants the truck, even geography plays a key role. IMHO, if you need to sell, start at 15k and expect a little less. If you don't need to sell, don't. These trucks are starting to increase in value with the rest of the truck craze, and the good ones are getting harder to find.