Sadly, Chrysler has really missed the mark in advertising when it came to the Dodge pickups. Even the first couple of years with the Cummins were played down. Looking back I have to shake my head and wonder why...yes, they did push the 'Little Red Truck', a little, but they had so many other opportunities that GM and Ford exploited. In 1974 a friend and I both bought new D-100 short wides, both with Adventurer Sport packages, both with 440 TF and every option then available...which did not include power windows that the 'others' had....Those trucks were rockets on wheels and Chrysler ignored the options in their advertising. OK, there was a gas 'shortage', but truck sales were still brisk. Until the new Hemi arrived dual exhaust were not even offered...
Over the decades Chrysler has looked, at least to me, more like someone with a self-destructive personality than a serious car company.
Sorry for the rant.