The Vintage Mopar Market: A Summary

[Plymouthy Adams]

29 minutes ago, Marcel Backs said:

Ya get more looks driving one of these old sleds than the average divorce lawyer gets driving his fresh Lamboredghetti. M

depending on what you are out to catch.....the difference in bait used......!!

[hi_volt]

23 hours ago, Marcel Backs said:

Ya get more looks driving one of these old sleds than the average divorce lawyer gets driving his fresh Lamboredghetti. M

Not only that, you can't haul three other people and put a bunch of suitcases in the trunk of a Lamborghini.  Heck, you can't put a backpack in the trunk of a Lamborghini.

 

I have five cars.  Out of necessity, one of them is fairly new.  The remaining four are vintage....1947, 1961, 1971 and 1976.  I primarily drive the older cars because they are really fun to drive (though my newer car is pretty fun, too).  None of my cars has an automatic transmission, including the newer one.  I appreciate the creativity of the earlier engineers.  As is probably the case with many folks here, I also have and appreciate other vintage/antique stuff.  Antique radios, vintage TV sets and antique furniture.  This stuff just resonates with me.

[knuckleharley]

8 hours ago, hi_volt said:

Not only that, you can't haul three other people and put a bunch of suitcases in the trunk of a Lamborghini.  Heck, you can't put a backpack in the trunk of a Lamborghini.

 

 

True,but if you have "Lamborghini money",you can afford to hire people to carry your suitcases for you.

[wagoneer]

On 5/19/2021 at 2:03 PM, keithb7 said:

I suspect it would likely take 1000 younger folks in their 20’s , watching my videos on a regular basis, over several months, to change my statistics. 
 

You make a valid point about on the presentation and delivery. However, I somewhat disagree for a few reasons. I am a member of a vintage car club. Mainly stock cars. The age demographic is almost a mirror of the age stats above.  I do agree if I presented differently, other groups may come out to the show. 
 

I’ve been listing and trying to sell my 1953 Chrysler. The inquiries I am getting, I’d say reflect the same age group very closely. 
 

I drive my cars around town a lot. I enter them in a few car shows. I attend multiple car shows as a spectator. The folks who approach to talk and show a serious interest in my old Mopars? Similar age numbers. 
 

One exception. My ‘38 Plymouth 4 dr sedan. It looks like it came off the farm. Stock. When I drive it, for some reason the 20-something kids really show extra interest. I can’t say why. Maybe It appears tired, mopey, approachable? Somehow they find it attractive. Yet it appears, on average, they certainly aren’t searching it out on YT. Perhaps they have no idea what it is? My tag lines for the search engines are too specific maybe? I doubt they see the car, then go search google for  “vintage Mopar”.

 

I’m only speculating here based on the YT stats and what I see in real life. 
 

YT does a pretty good job providing analytical data. The top 5 things people are searching for that lead them to my videos, all relate to the aoogah or Klaxon horn. I’m not sure Mopars ever had one. I happened to install one in my ‘38 ply and have a brief YT video on it. An interesting bit if info. This stat has been consistent ever since I uploaded the video well over a year ago. 

Seen here is a year’s worth of search data.  Skewed as this only relates to all of my uploaded content. 
 

 

 

This search engine statistic is priceless! What great SEO you stumbled onto!

 

 

Young people are attracted to your 38 because it looks like a zzTop hot rod in that bright green. 
 

young people relate to hot rods and hot rods look like cars from 30s

 

Invariably I get 3-4 thumbs ups, nods, waves from people young and old around town, and they love it when I honk the horn - which is louder than probably any other car they have heard.

 

 

 Your stats are sound for the restoration market ; financially able, and interested In Rebuilding American cars - almost always has been dominated by 40+ white male in the USA usually 60s and 70s vehicles. Go to antique 30 and 40s, and the age level rises to 55+ Empty nesters With spare time, cash, and nostalgia. 50s in the 60+ range.

 

these numbers may just get older based on vintage solely because number of vehicles are dwindling. How many 1910s, 1920s vehicles are out there or being restored by thirty-somethings? Not many.

 

Aside from the current boom in model Ts that are hitting all age groups (I too am on the lookout for a nice model T), in 20 years, soon we’ll see 60s vehicles will be attractive  to 55+.

 

younger generation may like the old ones but only in future electrified restomod. 

jay Leno’s recent young mustang guest being an exception

 

Edited May 28, 2021 by wagoneer