Dcpc logo ?

[p24-1953]

When did they stop stamping everything with this? I was tearing down the new 230 and the head gasket has it stamped on it. The gasket looks brand new and has no signs of damage. Almost makes me regret taking the head off.

[Plymouthy Adams]

not sure exactly when the logo was dropped....it was continued in use after the demise of the Desoto line...the Pentastar basically replaced it..and that started in use in 1963...as to parts casting the pentastar, it would have been phased in the new molds after the adoption in 63

Edited June 11, 2016 by Plymouthy Adams

[Dodgeb4ya]

The DPCD logo  

[knuckleharley]

When did they stop stamping everything with this? I was tearing down the new 230 and the head gasket has it stamped on it. The gasket looks brand new and has no signs of damage. Almost makes me regret taking the head off.

Unless it is fiber or was torn/cracked,you can reuse it.

[bobostski]

1938 was the last year for the name "Dodge Brothers". 1939 had some small parts with Brothers on them but it was dropped from everything else like badges, literature and advertisements.

[Merle Coggins]

Didn't he Pentstar represent the 5 brands at the time? Without DeSoto what were the 5 brands?

Was it Chrysler, Imperial, Plymouth, Dodge, and Dodge Truck?

[dpollo]

I think the pentastar had other origins.  Its introduction coincided with the 5 year 50000 mile warranty  but that may be coincidence,

 

  DPCD was still found on glass through the 60s.

 

I think it first appeared in 35.   

[bobostski]

Found this on Allpar...

 

The Pentastar was created by Robert Stanley, at the Lippincott & Marguiles design firm. He wanted, according to his blog entry, “something simple, a classic, dynamic but stable shape for a mark that would lend itself to a highly designed, styled product. What that meant, basically, was a classic geometric form. We wanted something that was not stolid. That’s the reason that we broke up the pentagonal form that became the Pentastar. It provides a certain tension and a dynamic quality.

 

The [original] Pentastar was selected from more than 800 suggestions that a team from the design firm of Lippincott & Margulies Inc. proposed to the company.

“We were looking for something that would not be too complicated for people to remember and still have a very strong, engineered look to it,” said Robert Stanley. “We wanted something people could look at and say, ‘This was not done freehand.’

 

The Pentastar started showing up in ads with the 1963 model year; after initial production started, it was placed behind the right front wheel on 1963 model-year cars. Charlie Pfefferkorn, whose family owned Spaulding’s Garage (a DeSoto-Plymouth dealer and then a Chrysler-Plymouth shop) said that dealers were sent a Pentastar medallion kit for each 1963 car they had received before the factory started installing them. Spaudling’s Garage, and probably many other dealers, didn’t install them on cars they had already sold — Charlie said it would have been absurd to call customers and tell them they needed to bring their cars in for a bit of trim Chrysler had forgotten. The original Pentastars, incidentally, came with not one but two grips — the second, smaller pin was not just for location but also for extra grip (as shown in the photos.)

It first showed up in ads with the 1963 models, and started showing up on the 1963 cars behind the right front wheel, making its way to key blanks with the 1964 models. Prior to that, the Chrysler corporate logo was a pair of V-shapes, usually shown pointing to the right, part of Virgil Exner's "Forward Look" school of design. The new pentastar logo was also used on the front cover of the 1962 Annual Report — as an embossed cover (without any ink to set it off) — and on the back cover, in a deep blue.

 

In 1963, Bob Hope’s variety show (sponsored by the Chrysler Corporation) included opening graphics showing the segments of the Pentastar zooming into place with vroom-vroom noises, each piece accompanied by a callout of a brand - Plymouth, Dodge, Chrysler, Imperial, and Dodge trucks.

However, Bill Watson wrote noted that the five points do not stand for the five car divisions; at the time, Chrysler sold cars (Valiant, Plymouth, Dodge, Chrysler, Imperial, Hillman, Sunbeam, Singer, Humber, Simca), trucks (Dodge, Fargo, DeSoto, Commer, Karrier, Barreiros), industrial and marine engines, boats, army tanks, air conditioners, heating systems, chemicals, plastics, missiles, electronics, and financial products.  Bill also noted that the design would be recognizable no matter which way you looked at it, even if the design was flipped or looked at upside down.

[Merle Coggins]

Schooled... Thanks.

 

Merle

[p24-1953]

Unless it is fiber or was torn/cracked,you can reuse it.

Really, never done that. I do have another on the way, but may keep this a a spare....

[p24-1953]

Here it is...

https://goo.gl/photos/G4QQNE6cZyDib5XV9